Apple’s 2001 Four

Bruce MacVarish Notes

Originally posted by Joe Wilcox of Betanews.  Reposted here for my own notes on how early strategic choices create ripples of opportunity down stream.

In 2001, Apple made four investments that bore fruit in a 21st-century success story. Everything that came afterwards, even iPad and iPhone, traces back to what I call the “2001 Four.”

Apple made these investments during difficult times. The dot-com bust rippled disastrously through the tech industry, the United States was gripped in recession and Apple’s stock value had collapsed. Shares opened at $343.72 today about four bucks off the 52-week high. Apple’s market capitalization was $317.21 billion at yesterday’s close. Going back in time, Apple shares traded for less than $10 a decade ago. As I explained last month, Apple’s fortunes have dramatically changed.

The four investments all turn 10 this year, and there surely will be anniversary stories from Mac enthusiast blogs and…

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