Apple on Wednesday announced that it is bringing iTunes Festival to the US for the first time after it being held in UK since 2007.

The festival is to be held at SXSW starting March 11-15, 2014 at ACL Live at the Moody Theater, which is the home of Austin City Limits.


The festival will last 5 nights and the artists featuring include Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD. More artists will be announced at a later date, according to the company.

“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”

All five nights of the iTunes Festival will be available for free as a live and on-demand stream via the iTunes Store on your iPhone, iPad, iPod touch, Mac or PC. Performances can also be seen in the iTunes Festival app on your iOS device or with Apple TV, the company said.

UPDATE 1: Check out the lineup and stream the shows for free on iTunes.

UPDATE 2: Hear music from the artists performing at iTunes Festival at SXSW here.

via The Loop

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