“A good designer is a storyteller. It’s our job to weave our client’s story into the fabric of the space.” – PRIMO ORPILLA, PRINCIPAL, O+A
3M Architectural Markets has partnered with San Francisco-based designer Primo Orpilla of Studio O+A to create a dynamic and interactive space for its second year showcasing at NeoCon. The elaborate display highlights the interplay between design lighting and surface finishes, and will serve as the unveiling of over 30 new 3M™ DI-NOC™ Architectural Finish patterns and four new 3M™ Fasara™ Glass Finishes. A number of other lighting products will also be making their debut, including a new commercially available version of Lightfalls by 3M and Todd Bracher, first debuted as a concept installation at WantedDesign in 2012.
“The new surface collections we’re debuting at NeoCon are a response to evolving national and global design trends”
Orpilla, known for designing bold spaces for clients including MTV Networks, Microsoft and Facebook, helps bring to life the sophisticated and technologically advanced lighting and surface products within the 3M portfolio – infusing a sense of liveliness into the booth design. The one-of-a-kind display will invite design enthusiasts to explore their latest products both visually and through hands-on, tactile experiences.
“I believe that design should be driven by reason and function, so when I engaged with 3M’s technical clout, engineering skills, and materials expertise, it was the perfect opportunity.” – TODD BRACHER, DESIGNER, ON HIS COLLABORATION WITH 3M