Using a bit of technology, Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place. I mean talk about Ad cleverness, right?

The tagline: Make your hair come alive.

Apotek Hjärtat – Blowing in The Wind from Ourwork on Vimeo.

via Mashable

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