Why Windows Phone is not gaining marketshare


WP8.1Windows Phone has been on the market for around 4 years and all it has managed is a measly 3% marketshare. iOS is holding onto the premium market despite reports of a fall in marketshare. Android being a cheaper alternative to iOS and with all possible OEM’s going for Android, it is no wonder that it holds a dominant position with over 80% of the market.

There are many reasons why Windows Phone could be performing badly, namely missing very basic features that are to be expected if Microsoft are to compete, live tiles and the Modern UI not being everyone’s cup of tea, the word ‘Windows’ itself hated by the media, and many complaining about the lack of apps.

One major reason is Microsoft’s inability to express the operating system and it’s uniqueness, the various different features, the excellent hardware. Instead, we get a downbeat commercial that fails to showcase the…

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