Something Microsoft must put in consideration.
Lumia has over time become synonymous with Windows Phone and visa versa. Other OEMs existence is over shadowed by Microsoft’s close partnership and subsequent purchase of parts of Nokia that has resulted in capturing over 90% of the Windows Phone marketshare. Microsoft can relate the success of Windows Phone to Nokia for their Lumia line of smartphones, and Nokia’s survival was a result of Microsoft’s investment. There has been a large number of small local companies announcing plans to manufacture Windows Phone devices after Microsoft made Windows free for devices with screens under 9 inches.
Microsoft has the opportunity to make hardware that is closly integrated with their software for optimal performance, much like the iPhone. However, they should perhaps put their Lumia lineup on diet, reduce the number of varients since some are so close that it is difficult to distinguish differences between them. This would also bring in many benefits and advantages.
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