Though it’s been a while the device’s launched, but Sony goes further in adversing their waterproof walkman in a whole new way, that is to turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms.
via TNW.
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Sony’s “bottled walkman” is the new way for advertising waterproof products. | navigation stack